Brand Identity

A strong brand identity is essential. It creates a consistent dialogue between you and your audience. We develop the assets to support your brand proposition, from designing the visuals to making recommendations on language and tone of voice. What is brand identity? Brand identity is the visuals and language that create your brand. They are the colours, the font styles, the voice and tone that are recognisable to an audience as being yours. They are used throughout your company’s visuals, from your website to your letterheads, to establish recognition and help people remember you. Why is it important? To focus the vision and values of the company into a brand image To achieve relevant, distinctive and memorable differentiation To create positive awareness, recognition and reputation To facilitate trusted relationships between the organisation and its key audiences, both internal and external To build brand equity, future asset value and bridges to new audiences Brand design process When developing a new brand identity, or refreshing an old one, Designhouse look at logotype, typography, imagery and colour palette. By designing two to three creative routes for consideration, each demonstrated and applied to sample applications and media, we help each client to focus on the route they want their brand identity to follow. Language and tone of voice also play an important role, so we provide recommendations for straplines and key messaging. Once the best creative route has been identified, it is refined in close collaboration with each client in order to produce master artwork for the brand identity. We also deliver brand guidelines to ensure consistency of application of the new visual identity across multiple media and the company as a whole.