Packaging design service is a type of design service that specializes in creating visual and functional packaging for products. The aim of packaging design is to create a visually appealing and functional packaging that can communicate the brand message, product information, and increase the product's perceived value.
Packaging design services can include creating the overall packaging concept, creating the design and graphics for the packaging, selecting materials, and developing the packaging structure. The designer may also work on the product branding, ensuring that the packaging complements and enhances the overall brand image.
The packaging design service also takes into account the product's target audience and the packaging's purpose. For example, a packaging design for a children's toy would be very different from a packaging design for a luxury perfume.